sifting/io
Brand & press

SiftingIO brand assets & guidelines.

Download the SiftingIO logo, color palette, and typography, follow the usage guidelines, and copy a press-ready boilerplate. Use what you need, and keep the logo as it is.

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Logo & assets

Logo, icons & downloads.

The mark is a four-blade pinwheel with one amber blade. Download it in SVG or PNG, plus the app icon, favicon, and social card below, and use the SVG where you can so it stays crisp at any size.

SiftingIO logo on dark backgroundsifting/io
On dark (preferred)
SiftingIO logo on light backgroundsifting/io
On light
Spacing & sizing

Clear space & minimum size.

Leave at least one pinwheel’s height of clear space on every side. Don’t go below 16px, and switch to the icon on its own when space is tight. Above 64px, use the SVG so the edges stay clean.

sifting/io
Minimum clear space
Palette

Brand colors.

Amber is the accent, set on a near-black base with a few neutral tones for text and surfaces. Click any swatch to copy its hex.

Typography

One family, two typefaces.

IBM Plex Sans runs the interface and the writing. IBM Plex Mono handles numbers and code.

IBM Plex Sans

Sans-serif · UI & headings

Market data you can stand behind

Product UI, headings, and body copy. Weights 400, 500, 600, and 700.

IBM Plex Mono

Monospace · numbers & code

BTC/USD 64,182.55 +1.24%

Numbers, code, API fields, eyebrows, and labels. Weights 400, 500, and 600.

Usage

Logo dos and don’ts.

The short version: use the logo the way we drew it.

Do

  • Keep clear space around the mark, at least the height of the pinwheel on every side.
  • Use the SVG whenever possible so the mark stays crisp at any size.
  • Pair the mark with the “sifting/io” wordmark in running text.
  • Place the mark on a dark, high-contrast background for best legibility.

Don't

  • Don’t recolor the mark or the amber blade.
  • Don’t stretch, skew, or rotate the logo.
  • Don’t add shadows, glows, gradients, or outlines.
  • Don’t place the mark on busy imagery or low-contrast backgrounds.
  • Don’t recreate the wordmark in another typeface or change its casing.
Voice & messaging

How we talk.

We write plainly and skip the hype. Lead with what the data does for the person building with it.

Tagline

Market data APIs for stocks, forex, crypto, commodities

One-liner

Market data APIs for stocks, forex, crypto, commodities, and on-chain venues. REST + WebSocket, sub-100ms streams.

Naming
  • Write the name as “SiftingIO”, one word, capital S and IO.
  • The wordmark is styled “sifting/io” (lowercase, amber slash). Don’t reproduce that styling in body copy.
  • SiftingIO is a product of SaltingIO LLC. Use the full legal name in legal or press contexts.
  • Builders firstBuilt by the developers who were locked out by six-figure data minimums.
  • Reliability is a productA 99.9% SLA is the starting line, not a feature.
  • Boring schemas, exciting outcomesStable shapes, additive changes, and versioned endpoints.
  • Honest pricingA generous free tier, transparent overage, and no surprise throttling.
Press & media

For journalists.

Boilerplate you can paste, and how to reach us. Writing something up, or need data or a logo? Email the team.

About SiftingIO

SiftingIO delivers real-time and historical market data for stocks, forex, crypto, commodities, and on-chain venues through a single REST and WebSocket API. Data is aggregated across venues and normalized into one unified JSON schema, with sub-100ms streams and a 99.9% SLA. SiftingIO is a product of SaltingIO LLC, registered in Wyoming, United States.